A Warm Welcome to Genius Incubator!
We are inspired to unleash the genius in you… Are you ready?
So, you are contemplating a leap of faith into the inviting world of entrepreneurship? Congratulations, you have come to the right place!
Here you will find inspiration, advice and tips from the veterans screened by the eagle eye of Genius Incubator. Afterall, we are in the business of incubating newborn ventures. When you are dealing with something as vulnerable and precious as your new born, you don’t need as much advice as you get. You need tried and tested advice from experts you can trust your newborn’s life with! Read on..
I recall writing in my MBA essays about my zeal for entrepreneurship and how that dream was born.
The essay is a long piece of writing but to put it concisely I was shaken to tears by a childhood friend I met after a long gap of a decade and his adversity as a migrant worker in a Middle Eastern desert. I was moved to do something about creating employment opportunities for the poorest strata in rural India if ever I became wealthy and successful. Eventually when I found myself at Wharton, like a starved eatomaniac facing a mind boggling variety of delicacies at a banquet dinner, I was afflicted with a lack of focus – something that I am usually never accused of. What is an insecure MBA to do in the face of such a dizzying array of career and other choices? Secure a hot job first like I-Banking/ Private Equity to repay your student loan and then worry about rest of the MBA itches, network like mad and then figure out how to put that network to use, get engaged because you are not going to find the same density of eligible potential partners anywhere else in future, or dip your toes in things like Business Plan Competitions and take a shot at the real thing?
I promised myself some adventure and proceeded to ‘test’ my entrepreneurial leanings and aptitude in the real setting of a business school, albeit risk free. It was important for me to prove to myself that I could found a real organisation, get my hands dirty, lead a team, and deliver what I promised I would. Thus began my entrepreneurial journey. As they say – the best ideas find you! I had a special knack for the arts like music, dance, and fashion design since my childhood even though largely untrained. Ever since I can recall, I have always been finicky about my dresses. As a child, I used to lose track of time sewing away and creating really fancy designs on my mother’s Singer machine, browsing through fashion catalogs and issuing detailed instructions to my bewildered and much harried tailors. I was simply passionate about design – though I ended up studying Chemical Engineering at IIT Madras and choosing the financial services industry for a career.

A tryst with art - by Arifa Khan
I had been secretly dreaming of launching my own designer label Arifa Khan some day. So, I founded the Wharton Culture Club to celebrate the rich cultural heritage and ethnic diversity of our student-body and went on to organise Wharton’s first ever Fashion Show. I thought it would be cool to showcase amateur designer talent like my own, and also give hidden models an opportunity to strut their stuff.

Fashionista - by Arifa Khan
Apparently, I had accidentally hit an incredible product-market fit! Everyone loved it, including the models, professors, MBA spouses, organisers, designers, and sponsors. We gave everyone a chance to be a part. Once I had mobilised a dynamic team almost possessed to see this take shape, the rest pretty much took care of itself. Goes to show, the founding team is more important than anything else. I am glad I did it as this remains one of my most defining experiences of B-school. I could mobilise a large number of people with shared interests for a shared cause and the resources took care of themselves. My friend Suzette Sugathan, who is currently the Brand Manager of India for Ponds at Unilever took care of the day-to-day details.

The team behind Wharton's first ever Fashion Show





Check out our fashion endeavor and the team at www.whartonfashion.com. Read more on the lessons we learnt in “Learning to Lead: Reflections on the Creation of a Fashion Show” – Wharton Leadership digest
http://leadership.wharton.upenn.edu/digest/02-04.shtml

Wharton Fashion Show
I had a background in Finance prior to my MBA, and therefore decided to learn the real complex stuff about finance at Wharton taking courses like ‘Speculative Markets’, ’Bond Markets’ and so on. I took a real fancy to derivatives and came up with a business idea for a Movie Derivative which would hedge against the vagaries of the box office. We formed a team and spent several months in pre product development phase, which lead to nowhere in the end. It will be interesting to see if anyone else will think of this. I guess the student loan looming in your face tends to make anyone but a rich heiress like Ms Ivanka Trump (who was incidentally at school at Upenn the same year) plain timid and risk-averse. But, it was fun and a great learning experience to bring together a team of serious people to consider a serious business proposition.
I also made it a point to attend every entrepreneurship conference in the vicinity (of course as much as the hectic schedule and the budget of a non-heiress MBA student would permit) like the TIE conference in Dallas and the HBS conference in Boston. I was keen to learn as much from others mistakes as I could, and network. I reproduce below some of what I learnt at these events.
Distilled wisdom from the entrepreneurs who have been there and done that: From The HBS entrepreneurship conference, Boston 2003
How does it feel to be a ‘Desh’ DeshPande – one of the most successful VCs of the Internet era, and founder of Sycamore Networks that revolutionized broadband, or an Atul Nishar, the founding father of digital education and Aptech, and now Hexaware Technologies? One did not know until one donned the hot shoes of entrepreneurship oneself. Well, Wharton changed all that. Being here means you can demand to get under their skin, to know about their failures and their earth-shattering insights.
“Entrepreneurship is not just about the impolite five letter word ‘greed’ but about making an impact, be it at a large organization, at your start-up, in a broader community, or anywhere” pondered Gurcharan Das. “If you want to succeed as an entrepreneur, find the best person in the industry you are targeting for sales and make him the CEO. He will get you the first customer and the rest.” Increase your threshold of pain and take more risks if you want to increase your chances of success, goaded Desh. While Atul Nishar drew on an example of coy fish that grows in size according to its environs, from less than a feet in a pond to over 10 feet in a flowing river. So he argued, we MBAs have an entire ocean to swim in, in a borderless economy and that we must really think BIG.
One learns to ascend the precipitous inclines of entrepreneurship, by conquering the fear of the unknown. “An African Impala, which can jump up to 10 ft high, is curtailed by a wall merely 3 ft high as it hates to touch down on an unknown territory. The challenge for an entrepreneur is to court the unknown. If I can do it, Narayana Murthy of Infosys can do it, so can each one of you” inspired Atul.
But, for those who did not inherit a business to run or money to render VCs redundant, how exactly do you ensnare the elusive VC if he does come in your ambit of influence, say in an elevator?
Give him THE perfect pitch – your story on how you cannot sleep before you see your baby up there in the Fortune 100 or whatever hallowed list. However, desist from all temptation to talk about the solution you have discovered to the billion-dollar problem plaguing your chosen industry, and instead talk about the problem advises Dr Nick Morgan of HBS. “The lower the need your message is based on, in Maslow’s hierarchy, the more viscerally effective it gets!” In any event, you perhaps have only a couple of minutes in your first chance-encounter, just enough to arouse the VC’s curiosity for your idea!
In the process of captivating the VC in a protracted courting, don’t forget to give him an exit option. You can even get away with a moderate return of say 30% with a exit option as it is bound to excite him more than the one with a 200% return with no exit. Contrary to popular perception, VCs do chase entrepreneurs, at times even when the entrepreneur in question doesn’t have an idea. Gil Hechst, the founder of Savantis systems, for instance claims a VC spotted him and offered him the moolah to go start a business! There does seem to be light at the end of the tunnel, and hopefully it’s not of a train that cometh to run over the entrepreneur!
How hard is getting that last buck from a VC?
It depends on how much control you are willing to lose for mitigating your risk of not being able to raise all the capital you need. ‘Beware the angel who promises you 100% funding’ caution some who have just embarked on their entrepreneurial ventures, for the angle may not be as angelic when it comes to his deadlines and stipulations. He may lay down terms and shove down decisions your throat that may not be all too palatable. Just as businesses like to spread risks across several vendors, we must extend our bowls across many VCs, angels and perhaps other sources. The lesser each one contributes to your venture, the more you are in control of your baby!
It was an impressive confluence alright. Of brilliance, practical wisdom, and of an acute naiveté to discard even a remote possibility of failure. But, isn’t that what entrepreneurship is all about? Enterprise and gumption with abandon was there for all to see. Take the battle of business plans for instance where the theatrically gifted HBS grads locked horns with the technology obsessed MIT grads with their ‘next best invention after sliced cheese’ in 30 seconds flat. If you have doubts about your ability to pull it off in 30 seconds, seek out Noah Shanok, WG04, who battled it to the top 10 ideas with his Axis 360, a novel idea for snowboarders. Some call it ‘fire in your eyes’; the phrase literally helped a budding entrepreneur clinch the deal from right under the nose of the likes of the mighty IBM.
I witnessed the business pitches that got their message through in 30 seconds at The battle of business plans, and made it to the 3 minute second round and finally to the “Let me invest” round by real VCs. More perplexing was the revelation by “how to make the perfect pitch” presenter that the best way to start a pitch is with a fable! And, all stories can be categorized into 5: Quest, Stranger in a strange land, Boy meets girl, Revenge, Rags to riches. He promises a $1000 to anyone who can invent a sixth story type that meets with his approval. Frankly, I wouldn’t bet my success with a VC on a pitch starting with any story, despite all my hard-to-camouflage raconteur instincts.
The key take-aways, of course, were the networking strategies by Keith Ferrazzi – the networker who got invited, even as a student, to present at the national level business federation conferences where his senior partners at the top 5 consultancies never got to -despite their best attempts. All because he networked!
The piece de resistance was from my celebrated alum Desh himself “ Entrepreneurship is like juggling with several balls like family, friends, work, life balance. Most of them are crystal and break once you drop them, the only rubber ball among them being work which you can pick up anytime and get going.” So, the lesson is do not drop other balls for a rubber ball which is unbreakable anyway!
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I met Sam Pitroda at The TIE conference at Dallas. The Indus Entrepreneurs (www.tie.org) is the largest non-profit organisation in the world fostering entrepreneurship, founded by Silicon Valley’s successful entrepreneur and angel investor Kanwal Rekhi.

Sam Pitroda is the architect of policy on Information Technology industry in India and currently Advisor to Prime Minister Manmohan Singh. Read more about him in my article published in Wharton Leadership Digest – Selfless Mission – India’s Sam Pitroda.
http://leadership.wharton.upenn.edu/digest/07-03.shtml
But for inspirational stories such as these, one would perhaps be content to pursue the (relatively) less risky path of a highly paid job, and forget grandiose dreams of looking beyond one’s own life and creating employment for others. Luckily, everyone’s life is rife with stark eminders that gently nudge you towards your ideal goal. To some it is the credit crunch, to some it is some back-to-the-wall adversity from which you cannot escape any other way, and to some it is public reminders like the one below.
I once had a chance to acquaint myself with N. Ram, editor of ‘The Hindu’ who was doing a story on IITs around the same time that I was feasting on all these conferences at Wharton. He asked a free-spirited MBA student, a simple innocuous question “How is it going for you at the business school?” I replied and found my quote making its way into the ‘Frontline’ article. So, there are friends in the public domain who will keep me on track even if I should stray! “IIT for me was life transforming in a true sense… a strong reason for my being here and my pursuits of entrepreneurship and other material success are a byproduct of my love for IIT, and my ambition to give back glory and pride, if not much else.”
http://www.thehindu.com/fline/fl2003/stories/20030214007506500.htm
Lesson: if you have friends in the media, visualise the headlines before you are tempted to be eloquent with your private views and opinions
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I have observed a common theme among all the super achievers I came across. The higher they are in the achievement ladder, the more conscientious they are about their job, work ethic, and personal credibility. Also, they tend to be more hard working, passionate and determined, the more important their position in life. I do not know which is the cause and which the effect – whether these traits lead them to these positions or if with every step they ascend towards their cherished dreams, their resolve just becomes stronger as the stakes get higher! I met Catherine Claydon in September 2009 in London and was inspired to learn that like every other beginner she was also a bundle of nerves at her first job and would have an anxiety attack before every sales call, but with sheer determination she went on to become an MD, Investment Banking at Goldman Sachs. Read her tips to become a super sales person in Entrepreneurs page under ‘The Entrepreneuress section.
http://geniusincubator.com/home/article/13
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Arifa Khan
Genius Incubator, Unleashing the genius in you…
Get a taste of the spirit of enterprise. Watch the live telecast of The Global Entrepreneurship Week at The British Library, london, Nov 16th – 20th 2009
www.gew.org.uk/events/the_big_launch
How to pick a co-founder?
venturehacks.com/articles/pick-cofounder
What to do at networking events? - Tips from the 17 year old entrepreneur and millionaire, Mark Bao
weblog.markbao.com/2008/11-things-learned-from-gnomedex-speaking-and-networking/
Stay lean as long as you can. Lean is good when it comes to startups.
venturehacks.com/articles/cheap-startups
How to hire employee #1, when you are ready!
blog.asmartbear.com/startup-hiring-advice.html
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